The Alaska Consumer Protection Act section 45.50.471 has declared the use of unfair methods of competition and deceptive practices in trade or commerce as unlawful.
- The Act prohibits any misrepresentation of the origin of goods, their nature or transfer.
- Use of false trademarks, false representations, and certification of goods are also declared to be unlawful under the Act.
- The act of selling in a manner that is distinct from the way they have been portrayed in advertisements is considered illegal under the Alaska consumer law.
- Further, false promises regarding discounts and price reductions are considered unlawful and as violating the State consumer Law.