The Alaska Consumer Protection Act section 45.50.471 has declared the use of unfair methods of competition and deceptive practices in trade or commerce as unlawful.

• The Act prohibits any misrepresentation of the origin of goods, their nature, or transfer.
• Use of false trademarks, false representations, and certification of goods are also declared to be unlawful under the Act.
• The act of selling in a manner that is distinct from how they have been portrayed in advertisements is considered illegal under the Alaska consumer law.
• Further, false promises regarding discounts and price reductions are considered unlawful and violate the State consumer Law.