The West Virginia Consumer Credit and Protection Act complements all other federal laws that forbids unfair trade competition practices and deceptive acts and protects the consumer interests.
- The Act considers it illegal or unlawful to misrepresent goods in a manner that creates confusion as to the original certification, affiliation, approval, etc.
- Selling or transfer of second hand, altered, reconditioned or deteriorated goods as new is also unlawful under the Act.
- Further, damaging the reputation or goodwill of another business through disparaging their products by misrepresentation is also illegal and worthy of penalizing.
- Advertisement of goods without intent to sell them or without sufficient stock to meet pubic demand is also forbidden under the Act.